One simple question

There is a simple question that needs to be asked. So, here it is:

What percentage of projects and enterprises in today’s environment clearly articulate their mission, vision and values to their public?

(Click on your selection)

Low

Medium

High

You might have been surprised by the answer. Or by the question.

Or maybe you think the question should be this:

Do the mission, vision and values of a project or business have a place in the digital era, in multi-platform environments and in our professional and social networks?

That’s another good one. And here’s the answer:

Yes. Because these elements speak of the reason for being, the core of your project, and what you want the world to see, know and feel connected to. It’s your story.

In the next post, I’ll talk about and clearly define these key terms, I’ll make them usable ideas, dust them off, make them shine. They’re the very essence of good strategy.

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