Category: Business strategy

The three words for 2014—for the existentialist entrepreneur

The year 2014 is made up of days. 365 uncharted, unfilled, wide-open days.

As entrepreneurs and independent professionals, we have, or definitely should have, concrete goals for this year. Earn more, connect to more clients, become a trusted professional within our networks, help the world understand our project’s vision, etc. But how do we really meet these goals? The real results that can be seen and measured by the end of the year depend on what we do every day. It’s the decisions, planning and actions of every single day that build our success. We can look at ourselves as existentialists—each one of us responsible for giving meaning and life to our own projects.

There is a wonderful freedom in professional independence along with heavy doses of fear, doubt and uncertainty. To be able to build strong and lasting enterprises and to keep our objectives clear we need a toolbox that is constantly replenished with new and useful tools.

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The ancient aroma of cutting-edge business strategy

Umbrellas closed and dripping we hastily ducked into the small waiting room leaving the rain and narrow street behind. Immediately, softly, we were wrapped in the ancient scent of burning incense —the aroma of healing.

One of the most wonderful aspects of my line of work as a freelance strategy consultant is precisely this: the opportunity to intimately know, to see, hear and feel people’s projects with all of my senses. I help people to draw a personalized strategic map and plan of action for their idea, business or organization. That’s why a client and I were standing in the cosy waiting room, swathed in the fragrance of sweet wood on that rainy day.

My client will soon open a small business to offer her health services in Barcelona, and she is doing it by herself as the sole creator, investor and worker. I am helping her to draw the map she will need to be successful. She is excited, afraid and full of desire.

Because this the first time she has embarked on this type of venture, I thought it would be helpful for her to talk to someone who has a business similar enough in size and content to invigorate her ideas, but different enough for that person not to worry about us copying their blueprint.

I knew of just the right business a nearby town. Using my network of contacts, I found a close colleague who personally knew the owner and offered to make a call on my behalf, opening the door for me and my client to have a conversation to learn about his experience. He invited us to come to his shop on a Friday afternoon.

And this is where the story begins.

We were greeted at the door by the owner, let’s call him Julian,

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