Perfecting your sales strategy is like learning the art of boxing: Focus, precision, connection

We all sell something: 

Ideas, methods, technologies, products, services, artistic creations….

We all need people to buy what we sell. This is a basic, unadorned truth. 

Selling our products or services to people is not easy. If you would like to get better at it, or need a fresh vision, this story is for you.

. . . . . . . . . . . . . . .

I did it.

I finally made the leap. Today was my fourth session.

I recently started doing something I’ve wanted to do for a long time: learn the sport of boxing. And now I have a personal trainer—a coach—just for me.

When I got up this morning, and put on my sweat suit, my body was aching. I can feel muscles I’ve never felt before. Yes sir, there they are, being stretched and worked for what seems like the very first time.

We probably all think we know how to box, more or less. So why did I get a coach to help me do something that I could have done on my own? All you have to do put your fists in front of your face and punch into the air. Start swinging, right?

Wrong.

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