What problem do you solve?

That is the question.

And, believe me, answering this question is the key to the strength of your project or business.

You can think of this quest as a part of your story, though this chapter won’t be about you. It’s about your clients. The beauty of this story is that it’s being written right now, as you read these words, and soon it will have new and compelling narrative.

My intention is to help you connect to the people that belong to your client population. I know that sometimes this is the most difficult thing to do for any project or business, no matter how excellent the product or service.

Hopefully, after you read this article, something will shift that will help you to make the connection to your potential clients even stronger.

Let’s begin by asking this fundamental question: what problem or need does your client population have that your project or business can help solve?

To be able to answer accurately we first have to do a different kind of thinking.

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