Category: A post by Jenifer L. Johnson

Strategic fortune cookies: A small ritual for 2015

It’s that time again. Are you ready?

It’s time to open The Strategy Blog fortune cookies. If you have done this before, you know how it works. If you are partaking for the first time, welcome; it’s a great moment to pull up a chair and join in.

As every year, there is one fortune cookie waiting just for you. And, as every year, the contents of the cookies are unique and freshly baked for this particular moment.

Inside you will find a message in the form of a brief ritual centered on your business or project —whatever its stage of development. It could be a business of many years or a project that you are in the process of creating.

The small ritual inside each cookie has been especially designed to help you move forward with your project during the course of this year. It will be particularly useful if you are in a moment of feeling stuck, not knowing what your next step should be, or if you simply need a jolt of inspiration to get things flowing in the right direction.

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The three words for 2014—for the existentialist entrepreneur

The year 2014 is made up of days. 365 uncharted, unfilled, wide-open days.

As entrepreneurs and independent professionals, we have, or definitely should have, concrete goals for this year. Earn more, connect to more clients, become a trusted professional within our networks, help the world understand our project’s vision, etc. But how do we really meet these goals? The real results that can be seen and measured by the end of the year depend on what we do every day. It’s the decisions, planning and actions of every single day that build our success. We can look at ourselves as existentialists—each one of us responsible for giving meaning and life to our own projects.

There is a wonderful freedom in professional independence along with heavy doses of fear, doubt and uncertainty. To be able to build strong and lasting enterprises and to keep our objectives clear we need a toolbox that is constantly replenished with new and useful tools.

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Your fortune cookie: A strategic message for a lucky summer!

The tradition of wrapping words of fortune and luck inside a small pastry originally comes from 19th century Japan. However, through the waves of migration to America and Europe, together with an eager entrepreneurial spirit, this tradition suddenly changed hands and began its legendary popularity as the ritual dessert at the end of a meal in thousands of Chinese restaurants.

The mystery and intrigue of glimpsing one’s fortune wrapped in a cookie is ageless, whetting our appetite for solving the riddles of our future.

As a way of wishing you all a wonderful summer—full of relaxation and reflection, The Strategy Blog has made a fortune cookie just for you.

Inside one of the four cookies below, you will find a message that, if understood and used wisely, will guide you on your path to healthy and happy project development.

The message is meant especially for the summer month of August, though it holds true throughout the 12 months of the year.

All you need to do is:

Contemplate all four numbers and, when you are ready, choose one, click on it to open and read what’s inside.

After you read your fortune, if you feel curious and would like to open another, go ahead—there is strategic wisdom to be found in them all. But remember, the first one you open is the message that was meant especially for you.

Enjoy…

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One simple question

There is a simple question that needs to be asked. So, here it is:

What percentage of projects and enterprises in today’s environment clearly articulate their mission, vision and values to their public?

(Click on your selection)

Low

Medium

High

You might have been surprised by the answer. Or by the question.

Or maybe you think the question should be this:

Do the mission, vision and values of a project or business have a place in the digital era, in multi-platform environments and in our professional and social networks?

That’s another good one. And here’s the answer:

Yes. Because these elements speak of the reason for being, the core of your project, and what you want the world to see, know and feel connected to. It’s your story.

In the next post, I’ll talk about and clearly define these key terms, I’ll make them usable ideas, dust them off, make them shine. They’re the very essence of good strategy.